AFT Pharmaceuticals is thrilled to announce Maxigesic® will be the Official Pain Relief Partner of the One New Zealand Warriors for the 2024 and 2025 NRL seasons.
The Maxigesic® name will feature on the front of the playing shorts for all five of the club’s teams this season in the NRL, New South Wales Cup, Jersey Flegg Cup (under-21), SG Ball Cup (under-19) and Harold Matthews Cup (under-17).
As the club’s official pain relief partner, Maxigesic® will also be the presenting partner for a ‘Big Hit of the Week’ video feature as well as the weekly injury report.
“We’ve come off a watershed season in 2023 but 2024 is even bigger for us as we field an unprecedented five teams across various competitions,” said One New Zealand Warriors General Manager Commercial and Consumer Business Glenn Critchley. “So partnering with an innovative brand leader like Maxigesic® is critical. We’re thrilled to have them on board.”
“We’re very excited to have Maxigesic® partner with the One New Zealand Warriors family and form a perfect combination for the next two seasons,” said Hartley Atkinson, Chief Executive of AFT Pharmaceuticals and inventor of Maxigesic®.
“We feel a real affinity with the One New Zealand Warriors and their journey. Having initially developed and launched Maxigesic® at home in New Zealand, we’ve taken on the Australian market and established Maxigesic® as the number one selling paracetamol/ibuprofen combination* on the other side of the Tasman, so we’re fully supportive of the One New Zealand Warriors achieving their own historic milestone of winning a first NRL title. “By bringing Maxigesic® and the One New Zealand Warriors together, we’re confident that we Kiwis are going to fly, both at home and away, in the 2024 season.”
Maxigesic® was developed as a smarter alternative that provides faster and more effective pain relief than other analgesics, particularly those containing opioids, and is clinically proven to provide 78% more effective pain relief than Paracetamol alone and 36% more effective pain relief than Ibuprofen alone1.
Ref. 1: Two tablets of MAXIGESIC® four times per day provides more effective pain relief than a full daily dose of Paracetamol or Ibuprofen given in four divided doses. Claim based on trials of postoperative pain relief after removal of 1–4 wisdom teeth. Daniels et al (2018). Research sponsored by AFT Pharmaceuticals.
*Source: Circana Total Australian Pharmacy sales data – MAT unit and dollar sales to 17/12/23
For inquiries please contact:
One New Zealand Warriors
Mobile: +64 21 814 537