INTRODUCING AFT
AFT Pharmaceuticals is a privately owned company with operations in Australia and New Zealand. The
company was founded in 1997 by Pharmacist and Pharmacologist, Dr Hartley Atkinson.
AFT’s focus remains firmly on the Pharmaceutical Rx/OTC market, where it holds considerable collective
expertise. Since its first product launches in 1998, sales have grown substantially every year. Sales are now in
excess of AUD$10 million for both Australia and New Zealand, with growing exports to Asia Pacific.
PRO-ACTIVE SERVICE
AFT Pharmaceuticals was founded on the belief that many Doctors, Pharmacists and Consumers were not
being catered for by the big multinationals. AFT applies a business model that is focused on three key
disciplines; Regulatory, Medical and Sales and Marketing. The principals of the business work in the business
and provide a refreshing, hands-on service that delivers superior sales performance.
Today, AFT markets niche Prescriptions/OTC Brands in Australia and New Zealand where it can establish a
product advantage, point of difference or price advantage. This means that AFT promotes to Doctors,
Pharmacists and Consumers and also competes in the Hospital/Government Tender sectors.
HOW WE WORK
AFT distributes Branded and Generic products in all the key market areas – OTC, Prescription (PBS/Health
Subsidy) and Hospital markets. We also specialise in targeted promotion of smaller branded
Pharmaceutical/OTC products.
We have considerable expertise in Regulatory Affairs and Product Development and have a growing range of
products which have been developed in-house or licensed from overseas companies.
NEW PRODUCTS ON THE WAY
Clinical trials are currently underway for a novel combination analgesic. A
CTD formatted dossier is currently available and supporting clinical trial
data being developed locally.
There are a number of other new products currently in the Regulatory process
with launch plans in place over the short to medium term.



