AFT and RooLife launch OTC medicines online in China

AFT Pharmaceuticals (NZX: AFT, ASX: AFP) and RooLife Group (ASX: RLG) today announce they have launched a range of AFT’s over the counter (OTC) pharmaceuticals through their store on the China Cross Border E-Commerce (CBEC) online platform Tmall Global. Further launches are to follow over the next few months.

The store, known as the ‘Kiwi Health Global Flagship Store’ was launched in 2020 initially with a trial range of AFT’s health supplements and has since achieved strong support.

Now, following its registration under China’s CBEC OTC pilot scheme, which allows AFT and RooLife to sell New Zealand registered medicines to Chinese consumers, the store has become the first New Zealand direct-to-consumer OTC online medicine marketplace on Tmall Global.

The store is now carrying AFT’s trusted portfolio of health and wellbeing products. These include: Vitamin C Lipo Sachet, Vitamin D Lipo Sachet, Ferro Sachet, Kiwisoothe, Crystawash Extend, Loraclear hay fever relief, and Histaclear non drowsy allergy relief.
As part of this two-phase launch, AFT will extend its OTC medical product portfolio, which will include its patented Maxigesic pain relief medication and five additional OTC medicine products.

The store is at the following link:

AFT Pharmaceuticals Founder and Managing Director Dr Hartley Atkinson said: “The Kiwi Health Global Flagship Store offers a significant growth opportunity for AFT. We are excited to be the first New Zealand company to be approved for the CBEC OTC pilot scheme that launched in 2019.”

“The Chinese market for OTC medicines is the world’s second largest behind the US and is growing rapidly. In 2020 it was worth US$16.3 billion and it is now expected to reach US$22.7 billion by 2023, as the Chinese population ages and becomes more focussed on healthcare. Additionally, well over 58% of those sales occur online1.”

“The Kiwi Health Global Flagship Store aims to leverage the strong brand awareness of AFT’s product range, the high regard and demand for New Zealand products in China and the low numbers of OTC products approved on Tmall Global. “Our initial health supplements trial has already secured a strong following since its launch, and we are delighted to reach more consumers in China with the launch of our OTC range which will be rolled out in stages over the next few months. We also believe the store will further assist us in amplifying our online presence in the world’s largest e-commerce market.”

As China’s largest cross-border marketplace, Tmall Global is the premier channel through which overseas brands and retailers can reach Chinese consumers, build brand awareness, and gain valuable consumer insights in forming their overall China strategy, without the need for physical operations in that country.

Pier Smulders, New Zealand Country Manager of Tmall Global’s owner Alibaba Group, said: “We are delighted to see the Kiwi Health Tmall Global flagship store expand its offering to now include OTC pharmaceutical products. This is an innovative step, and we congratulate everyone involved and look forward to supporting their growth in China.

“New Zealand products have a strong reputation and remain a popular choice with Chinese consumers, who care more about their health and wellness than ever before. The time is right for New Zealand brands to think about expanding their reach in China.”

RooLife Managing Director, Bryan Carr added, “This partnership with AFT Pharmaceuticals places us at the forefront of the market, directly servicing the strong demand for international OTC pharmaceuticals from Chinese consumers.

RooLife provides the digital marketing, store operation and product distribution that drives sales of AFT Pharmaceuticals products on the Tmall Global platform.

“The partnership leverages our China market and e-commerce expertise with AFT’s extensive pharmaceutical experience and highly regarded product range, presenting a fantastic opportunity for both our companies,” Mr Carr said.

For more information:
Richard Inder
The Project
Tel: +64 9488 0232

Dr Hartley Atkinson
Managing Director
AFT Pharmaceuticals Tel: +64 21 645 643